Rural tourism in China: A case study of Nongjiale in the Chengdu Metropolitan Area

Rural development in China is having an important impact on the entire country.  Economic growth in rural areas has come mainly from non-farm industries, especially rural enterprises.  In recent years, as the growth of rural enterprises has declined, many rural areas have begun to suffer from economic stagnation and rural development is facing many challenges.  However, rural tourism has the potential to counterbalance agriculture and increase farmers' incomes.