How can Nepal be marketed as a tourist destination during times of political unrest?

Marketing tourist destinations is complex. The tourist market needs to be fully understood to market places effectively. It is important to consider the decision-making process involved in selecting holidays. The image of a place is one of the most influential factors determining the choice of holiday. Information is also key to attracting tourists to a destination. Given the political instability in Nepal especially in recent years, this has given the country a negative image. Good information and marketing that is sensitive to the types of consumer to target can help to attract tourists despite the problems in Nepal. The risk adverse consumer is unlikely to be attracted to Nepal, but despite this, there is still a market in those tourists still interested in coming to the country. It is to these people that marketing can be most effectively directed. In this paper, the author looks at how destinations are marketed and try to suggest how Nepal as a tourism destination might be marketed given the current political unrest there.