Direct trade that benefits poor communities in India and the U.K.

"Just Change" is an initiative aimed to establish an alternative and direct trading mechanism that will benefit poor communities. The initiative has been successful in directly linking communities in India and the U.K.   The origins of Just Change go back more than 20 years, and the development of the initiative is related to the struggle for survival of some of the poorest people in India. In 1985, a group of people founded the Action for Community Organisation, Rehabilitation and Development (ACCORD), with the aim of helping the indigenous people of the Gudalur valley in the Nilgiri mountains of Tamil Nadu, southern India to take control of their own lives. The organisation support those people in resisting being exploited by settlers, government departments and large tea plantations. The organisation began a movement to reclaim ancestral lands. The indigenous people later planted tea on their newly reclaimed lands.