Large cardamom (Amomum subulatum Roxb) is endemic to Bhutan, India, and Nepal. The three countries can work together to create a common branding and marketing message to profile and promote large cardamom as a niche product of the Eastern Himalaya, and establish common product standards, production guidelines, and support systems to ensure quality and authenticity of the product. Joint efforts are needed both to access new markets and to expand the demand in domestic markets by making a range of value-added products.