The Kangchenjunga Landscape has huge potential for increased tourism, mainly due to its pristine nature, aesthetic value and rich biodiversity. A transboundary initiative conceived in 2012 is investing in redefining the opportunities that tourism can provide for marginalized rural communities. Measures include jointly developing unique products that reflect the shared heritage of Bhutan, India and Nepal, as well as engaging in landscape conservation at the nexus of science, policy and practice.