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Communicating Science and Technology Through Online Video Researching a New Media Phenomenon

  • (eds)
  • Bourk, M.
  • León, B.

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

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  • Pages:
    148
  • Language:
    English
  • Publisher Name:
    Routledge
  • Publisher Place:
    New York

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