The Qinling-Daba Mountains in central China (also known as the north–south transitional zone) comprise an ideal area to study land cover change, climate change, and human activities. The normalized difference vegetation index (NDVI) change and associated driving factors are highly sensitive to vegetation cover change. To discover the long-term vegetation trends in the transition zone and determine the driving factors of NDVI change in recent decades, this study analyzed the NDVI variation trend and its spatial variation with elevation, slope, and land-use type based on annual growing season NDVI data from 1990–2019 (Landsat 30 m; Google Earth Engine). The results show that NDVI values in the Qinling-Daba Mountains significantly increased and experienced a dynamic change process, involving an initial decrease and subsequent increase over this time period. The period of 2000–2005 showed a remarkable increasing stage of the NDVI in the transition zone. Such NDVI changes are sensitive to elevation and slope. For example, areas at elevations < 1500 m or with slopes of 5°–25° exhibited a stronger rate of NDVI increase than in other places. The NDVI change was also found to be positively affected by human land use and climate warming, both of which had a stronger impact than precipitation. The area with rapid NDVI growth was also the region with the greatest impact of human cropland and host to the Grain-for-Green project. This demonstrates that human land use has had a positive impact on the NDVI change in recent decades, although urbanization had led to a decrease in the NDVI in surrounding areas. Land-use policies have contributed to the large increase in NDVI values, especially those for forest conservation and expansion programs such as the Grain-for-Green project. © 2022 by the authors.
