Effects on Willingness to Pay for Marine Conservation: Evidence from Zhejiang Province, China (2018)

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© 2018 by the authors. The willingness to pay (WTP) for marine conservation is an important basis for the design of market-based marine protection strategies and sustainable marine environment development. Whether the individual was willing to pay and how much they would prefer to pay may be affected separately by different factors. Thus, we investigated the probability of paying for marine conservation and the payment amount to obtain evidence regarding the factors that influence the preferences of stakeholders. We considered two marine protected areas in Zhejiang Province, China, where we combined contingent valuation with logit and tobit models to measure the differences in the WTP for marine conservation between tourists and residents. The results showed that most respondents were willing to pay for marine conservation, but they were affected by different factors. The average amounts that the respondents were willing to pay were 216.20 CNY (
Year: 2018
Language: English
In: Sustainability, 10 (7): 2298-2298 p.

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 Record created 2018-09-21, last modified 2018-09-21