Tourism has become one of the fastest growing and most important economic sectors in the world. It benefits destinations and communities worldwide and drives inclusive economic growth and social development. It is forecasted that tourism will continue to grow in the years to come. This reinforces the need to ensure the sector’s growth and sustainability. The shift and sophistication in the demand and behaviour of tourists for meaningful travel experiences further underscores the need for growth, diversification of tourism products and destinations, including authenticity, contacts with local communities and learning about culture, tradition, flora and fauna, etc.
