Global disasters due to earthquakes have become more frequent and intense. Consequently, post-disaster recovery and reconstruction has become the new normal in the social process. Through post-disaster reconstruction, risks can be effectively reduced, resilience can be improved, and long-term stability can be achieved. However, there is a gap between the impact of post-earthquake reconstruction and the needs of the people in the disaster area. Based on the international consensus of “building back better” (BBB) and a post-disaster needs assessment method, this paper proposes a new (N-BBB) conceptual model to empirically analyze recovery after the Changning Ms 6.0 earthquake in Sichuan Province, China. The reliability of the model was verified through factor analysis. The main observations were as follows. People’s needs focus on short-term life and production recovery during post-earthquake recovery and reconstruction. Because of disparities in families, occupations, and communities, differences are observed in the reconstruction time sequence and communities. Through principal component analysis, we found that the N-BBB model constructed in this study could provide strong policy guidance in post-disaster recovery and reconstruction after the Changning Ms 6.0 earthquake, effectively coordinate the “top-down” and “bottom-up” models, and meet the diversified needs of such recovery and reconstruction. © 2021 by the authors. Licensee MDPI, Basel, Switzerland.