Amenity migration, the movement of people from cities to rural areas for non-economic reasons, promises to become an important resource for the development of natural and cultural amenity-rich communities almost anywhere in the world. A project in the remote Bulkley Valley of northwestern British Columbia, Canada, tested the usefulness and costs of various tools to promote and manage amenity migration through planning. At the same time, the project evaluated these research interventions, taken as a whole package, as a bottom-up approach to community development research advocacy.