Conservation International (CI) has worked throughout the globe developing and implementing communications and awareness programmes since 1991. During this time, they have come to share a common vision and goals with many communities, organisations, governments and private sector partners interested in biodiversity conservation. These experiences have helped them define their approaches, share their lessons and learn from others. This publication is the first in a series that provides a practical and simple approach to document and share CI’s experience and learning in the area of conservation awareness.
