Forestry has traditionally been a predominantly masculine profession in most countries. Today almost all development projects supported by international donor agencies include a gender component. Yet very few include, as an objective, changing the attitudes and behaviour of the implementing organizations so they will promote gender equality themselves. The Hills Leasehold Forestry and Forage Development Project (HLFFDP) in Nepal demonstrates a successful strategy for changing the attitudes of rural people and, more significantly, forestry professionals.